Resources
Courses
Web3 Marketing Course - NEW
An exciting new course on Web3, cryptocurrencies, and NFTs. In this course, you will learn how to leverage marketing strategies and use cases in Web 3 to build your brand, and create new products, services, and applications that complement your existing traditional marketing and business plans.
Please contact me for pricing.
Content and Social Media Marketing Course
Crafting content that resonates with your target audience can be tricky! In this course, you will learn how to create a robust content strategy and build brand equity by creating content for your social media channels, as well as your website copy, white papers, blogs, marketing collateral, and more.
Please contact me for pricing.
Books I Recommend
Content design & strategy
Content Design by Sarah Winters
The Content Strategy Toolkit by Meghan Casey
Content Strategy for the Web by Kristina Halvorson and Melissa Rach
Everybody Writes by Ann Handley
Managing Chaos: Digital Governance by Design by Lisa Welchman
Strategic Writing for UX by Torrey Podmajersky
UX Strategy by Jaime Levy
Writing
Bird by Bird: Some Instructions on Writing and Life by Anne Lamott
On Writing: A Memoir of the Craft by Stephen King
Writing Down the Bones: Freeing the Writer Within by Natalie Goldberg
Creativity
The Artist’s Way: A Spiritual Path to Higher Creativity by Julia Cameron
Big Magic: Creative Living Beyond Fear by Elizabeth Gilbert
Steal Like an Artist: 10 Things Nobody Told You About Being Creative by Austin Kleon
PRODUCTIVITY
The 7 Habits of Highly Effective People by Stephen R. Covey
data & analytics
The Art of Statistics: How to Learn from Data by David Spiegelhalter
Tools
personas & user journey mapping
Content Ecosystem Mapping from Brain Traffic
Conquering Content Chaos by Kristina Halvorson
ARTICLES I’VE WRITTEN
How to Align Passions with Careers - Volt. August 4, 2023